MFA Graduate Seminar II: Writing and Research
Winter 2019, Fridays 10am–12pmPSU Department of Art and Design
This course focuses on the roles that human perception and cognition play in the world of design. As such, this studio course examines the notion of locating the individual in the sphere of cultural production and consumption. The aim of the course is to discover how notions of the unconscious afect the decision-making patterns of consumers in our visual culture. Students are introduced to various psychological principles that facilitate our understanding of how humans are motivated to action or behavior in design and advertising.This is a foundation course in graphic design. Through various small-scale projects, we will develop our own ideas, working method, and point of view. We will observe how techniques like (but not limited to) typography, image making, organization, craft, and material allow us to speak to people in many ways. Discussions in class will deepen our understanding of how graphic design operates, and what the role of a graphic designer can be. Our work, while based in imagination and personal interests, will be grounded by an ethical application of research and knowledge. We will focus on forming ideas that are simple, thoughtful, and open enough to be expanded upon.
The New Art of Making Books Ulises Carrión(pdf)FoundationIssac Asimov(pdf)Introduction to The GiftLewis Hyde(pdf)Understanding ComicsScott McCloud(pdf)VideospaceBrice Howard(pdf)
1. Truck, 2. Fuck, 3. Muck3 Notations/Rotations15 Lombard StA Public CharacterA Stack of Books, A Book of StacksAnonymous Engravings on Ecstasy PillsAutoprogrettazione?Books from the SimpsonsBruno MunariBurning Small FiresCarolee SchneemannCatalog TreeConditional Design WorkbookDesigning ProgrammesDieter RothEl BulliFIST/Linda Zeb HangFoodFor PublicationFrozen Chicken Train WreckGender AdvertisementsGuy de CointetHandbookHow to Build Your Own Living StructuresHow to Read Music in One EveningI AccuseI Love New York, Crazy CityImaginary MusicLabyrinthLibro IlleggibileLos AmoralesMaximageModern HistoryPacking Circles, Squares & TrianglesPanther's CollectionParallel EncyclopediaParsons Bread BookPens PaperPeople MagazinePoolsRecollected WorksReporter's NotebookRSVP CyclesSol LewittStephen WillatsTake Care of YourselfThe Medium is the MassageThe multiple lives of a blank bookTheater of the BauhausTrucksUnfoldedUntitled Runway ShowVogue InterzoneWays of SeeingWhy Mister, Why?Xerox Book
Project 1Design a business card for a fictional character.For our first project, we will create a representation of a person only using language and typography. You will choose a character from a fictional story or book, and create a business card for them. As you begin to learn about this individual, we will collectively discuss what "identity" is, and where designers can emphasize and channel different aspects of it.
Project 2Make a public sign that uses no words.
In this next project, we will transmit a message without the use of language. You will produce a sign with no words that we will display at school. Experimenting with concepts like color, shape, line, texture and mark-making, photography, and collage, we will explore how these individual visual techniques suggest basic ideas, then combine them further to form images and symbols that communicates deeper concepts.Project 3Tell us a joke; in words and/or pictures.Our final project will take what we have gathered from the first two assignments and combine them to produce a printed piece that has a specific voice and mannerisms in what it communicates. You can choose a pre-existing joke or make up one of your own; in English, or your native language. We will take concepts i